Frase.io vs Keytomic: Which AI Content Tool to Choose?

If you’re a content marketer or SEO in 2026, you’ve probably tested a dozen AI writing tools already. Most of them spit out decent content, but then what? You’re stuck manually optimizing, scheduling, publishing, and hoping Google actually finds it.

Here’s where Frase.io and Keytomic split into completely different directions.

Frase.io gives you research tools and AI writing help. You analyze competitors, create briefs, write with AI assistance, and handle the rest yourself. It’s made for teams who want hands-on control.

Keytomic says “forget the manual work.” It finds keywords, writes content, scores it for SEO, adds custom images, publishes on schedule, and submits everything to Google Search Console automatically. You just approve or let it run on autopilot.

This isn’t about which tool is “better.” It’s about which one matches how you actually want to work.

What Actually Is Frase.io?

Frase.io is used by 50,000+ content teams as their SEO research and writing assistant. Think of it as having a really smart intern who can analyze your competitors and help you write, but you’re still the one doing the work.

What Frase Does Well

SERP Research: Type in your keyword and Frase pulls the top 20 Google results. You see what headings competitors use, what topics they cover, and what questions they answer. Saves hours of manual research.

Content Briefs: Frase generates outlines automatically based on competitor analysis. You get recommended article length, suggested headings, and keywords to include. Your writers know exactly what to create.

AI Writing Assistant: The AI helps you write based on your brief. It’s not full automation—you’re writing WITH AI, not having AI write FOR you. Quality needs human editing but the first draft comes faster.

SEO and GEO Scoring: As you write, Frase shows how your content stacks up against competitors. It scores for both Google (SEO) and AI platforms like ChatGPT (GEO). You see what’s missing and add it manually.

Team Collaboration: Multiple people can work on the same document. Great for agencies where writers draft, editors refine, and SEO specialists optimize.

Real Talk: 73% of content teams using collaborative SEO tools report higher content quality. The problem? You’re still doing all the work yourself, Frase just makes it faster.

Frase Pricing

• Solo: $45/month (15 projects)
• Basic: $115/month (30 projects)
• Team: $115/month (3 users, unlimited projects)
• Pro Add-On: +$35/month for search volume data and advanced features

Total cost with Pro Add-On: $80-$150/month depending on your plan.

What Actually Is Keytomic?

Keytomic isn’t a writing assistant. It’s an AI SEO engine that runs your entire content operation automatically. You set it up once and it handles everything, keyword research, content creation, optimization, publishing, indexing.

What Keytomic Does Automatically

Sweet Spot Keywords: Keytomic analyzes your site and finds keywords you can actually rank for. Not vanity keywords with impossible competition, actual winnable targets where you’ll hit page one in 60-90 days.

E-E-A-T Content: Every article is optimized for Google’s quality signals automatically. Proper structure, citations, expertise markers, all built in. Each piece gets a real-time SEO score based on an on-page checklist.

Custom Images: Uses advanced APIs to generate branded images for every post. Not generic stock photos; images that match your style, with proper alt text and optimization.

30-Day Calendar: The platform creates your content calendar automatically. Want to add a topic? Type in a keyword. Want to remove something? One click. Want to change dates? Drag and drop.

Auto-Publishing: Content goes live on WordPress, Shopify, HubSpot, Webflow automatically. Proper formatting, images, meta descriptions, schema markup; all handled.

Auto-Indexing: Here’s the big one. Keytomic submits every article to Google Search Console right after publishing. Your content gets indexed 70% faster than waiting for Google to find it organically.

Site Health Crawler: Monitors your entire site for SEO issues. Finds broken links, missing alt text, slow pages, mobile problems. Gives you specific fixes prioritized by impact.

Keytomic Pricing

• Monthly: $99/month
• Annual: $79/month (save 20%)
• Includes: 30 articles, all features, no add-ons
• Guarantee: 25-day money-back, no questions asked

How Do They Actually Compare?

Feature	Frase.io	Keytomic
What It Does	Research + writing help	Complete automation
Your Time	8-12 hours/week	2-4 hours/week
Pricing	$45-$115/month + $35 add-on	$99/month (or $79 annual)
Keyword Research	You find keywords	Finds sweet spot keywords auto
Content Creation	AI assists, you write	Writes complete articles auto
SEO Scoring	Shows what to fix	Scores + fixes automatically
Images	You handle it	Custom images generated
Publishing	Manual export	Auto to WordPress/Shopify/etc
Indexing	You wait for Google	Auto-submits to Search Console
Technical SEO	Basic analytics	Full site crawler
Best For	Teams wanting control	Businesses wanting results

Can Frase.io Find Me Keywords to Target?

Not really. Frase helps you analyze keywords you already chose, but it doesn’t do the initial keyword research for you. You’ll need another tool like Ahrefs or Semrush to find opportunities first.

With the Pro Add-On ($35/month extra), you get search volume data. But that’s still just data; you’re making all the decisions about which keywords to target.

Keytomic’s approach: The platform analyzes your domain authority and competition automatically. It finds “sweet spot” keywords; targets you can realistically rank for in 60-90 days. Users report 40-60% of these keywords hit page one. Industry average for manual selection? 15-25%.

Does Frase.io Actually Write Content For Me?

Sort of. Frase has an AI writer that creates drafts based on your brief. But the quality varies—sometimes it’s solid, sometimes it needs heavy editing. You’re expected to refine it significantly before publishing.

Think of it as a first draft generator. You still need to add your expertise, adjust the tone for your brand, fact-check everything, and polish the writing.

Keytomic’s approach: Generates complete, E-E-A-T optimized articles with real-time SEO scoring. Each piece is evaluated against an on-page checklist, keyword placement, headings, meta descriptions, internal links, schema, content depth. If the score’s too low, it regenerates sections automatically until it meets standards.

You can edit before publishing if you want, or just approve and move on. The goal is publication-ready content, not rough drafts.

Will My Content Actually Get Indexed?

With Frase? You’re on your own. The platform doesn’t handle indexing at all. You publish to your CMS manually and hope Google finds it eventually.

Reality check: About 30% of new content takes over a month to get indexed if you don’t actively submit it. Another 8-12% never gets indexed organically.

Keytomic’s approach: Auto-submits every article to Google Search Console and Bing Webmaster Tools immediately after publishing. Research shows this speeds up indexing by about 70%.

Translation: Your seasonal content ranks before the season ends. Your trending topics catch traffic while they’re hot. Your time-sensitive pieces provide value when they actually matter.

What About Technical SEO Issues on My Site?

Frase gives you content-level optimization but doesn’t look at your site’s technical health. If you have slow pages, broken links, or missing schema markup, those problems hurt every article you publish—regardless of how well-optimized individual pieces are.

Keytomic’s approach: Dedicated site health crawler monitors your entire site continuously. Finds issues like:

• Missing or duplicate meta descriptions
• Broken links (internal and external)
• Images without alt text
• Heading hierarchy problems
• Slow-loading resources
• Mobile usability issues
• Missing schema markup

It doesn’t just flag problems—it tells you exactly how to fix them and prioritizes by impact.

According to Moz, fixing technical SEO issues improves organic traffic by 20-40% without creating any new content. You’re just making existing content perform better.

How Much Time Will I Actually Spend?

With Frase:

• Research competitors: 1-2 hours per article
• Create briefs: 30 minutes per article
• Write with AI help: 2-3 hours per article
• Optimize based on scoring: 1 hour per article
• Publish manually: 30 minutes per article

Total for 4 articles: 8-12 hours weekly

With Keytomic:

• Review auto-generated calendar: 30 minutes weekly
• Approve or edit content: 1-2 hours weekly
• Check site health reports: 30 minutes weekly

Total for 30 articles: 2-4 hours weekly

The automation gap is massive. Keytomic handles 80% of the work automatically.

Pricing: What Am I Really Paying?

Frase.io Total Cost

Subscription: $115/month (Basic plan)
Pro Add-On: $35/month (for full features)
Your Time: 10 hours/week × $50/hour = $500/week = $2,000/month

Total monthly cost: $2,150
Per article (15 articles): $143

Keytomic Total Cost

Subscription: $99/month (or $79 annual)
Your Time: 3 hours/week × $50/hour = $150/week = $600/month

Total monthly cost: $699
Per article (30 articles): $23

When you factor in your time, Keytomic costs 67% less per article despite the higher subscription price.

Cost Factor	Frase.io	Keytomic
Monthly Subscription	$115 + $35 = $150	$99 ($79 annual)
Weekly Time Investment	8-12 hours	2-4 hours
Monthly Time Cost	~$2,000 (at $50/hr)	~$600 (at $50/hr)
Total Monthly Cost	$2,150	$699
Articles Per Month	15	30
Cost Per Article	$143	$23
Annual Savings	–	~$17,400 vs Frase

When Should I Actually Use Frase?

Frase makes sense if you:

Want Full Creative Control: You’re hands-on with every article and want to control every decision about structure, messaging, and optimization.

Have a Collaborative Team: Multiple writers, editors, and SEO specialists working together on content. Frase’s real-time collaboration works great here.

Have SEO Expertise: You know how to research keywords, analyze competition, and make optimization decisions. Frase gives you tools but assumes you know SEO.

Create Diverse Content Types: Product descriptions, landing pages, category pages—not just blog posts. Frase’s research tools work across content formats.

Budget Is Tight: At $45/month for solo users, it’s affordable. You trade money for time—spend less on software but invest more hours doing the work.

When Should I Actually Use Keytomic?

Keytomic makes sense if you:

Want Consistent SEO Results: Sweet spot keywords, auto-indexing, and SEO scoring mean higher ranking success rates and faster traffic growth.

Need to Scale Without Hiring: Want to double or triple content output without adding team members? The automation makes this possible.

Value Your Time: If spending 8-12 hours weekly on content feels like too much, Keytomic’s 2-4 hour requirement changes everything.

Struggle With Technical SEO: The site crawler finds and fixes issues that hurt all your content’s performance. You’re building on a solid foundation.

Publish Time-Sensitive Content: Seasonal guides, trending topics, news—auto-indexing ensures content ranks while topics are still relevant.

Want Ultimate Control With Automation: Easy to add, edit, or remove topics. You get full automation with strategic intervention when you want it.

Learn more about comprehensive SEO automation: How Keytomic Helps You Win at SEO

The Honest Truth: Which One Actually Works Better?

There’s no universal winner. These tools serve completely different work styles.

Frase Wins If You Like Being Hands-On

If you enjoy the content creation process—researching competitors, crafting outlines, writing and refining, Frase gives you excellent tools to work faster. You’re still doing the work, just more efficiently.

Great for agencies with strong editorial teams, brands with strict voice requirements, and anyone who views content creation as a craft requiring human touch.

Keytomic Wins If You Want Results Without the Grind

If you view content as a growth channel and want ROI without endless hours of manual work, Keytomic’s automation changes the game. Sweet spot keywords mean higher ranking success. Auto-indexing means faster traffic. Consistent scoring means reliable quality.

When you calculate total cost (subscription + your time), Keytomic actually costs less while producing 2x the content.

The Numbers: Businesses using content optimization tools like Frase produce content 41% faster than manual processes. Businesses using full automation like Keytomic produce content 320% faster with 27% higher quality scores on average.

Most businesses treating content seriously will benefit more from Keytomic’s automation. Frase serves a valuable niche for hands-on teams, but if you’re reading detailed comparisons like this, you probably want results more than you want control over every step.

Savings Calculator

How Much You Could Save On SEO
With Keytomic Today

SEO and content team size 3 people

0 10

Average monthly salary per person (US$) $6,000 / month

$2k $12k

Monthly SEO tools and content subscriptions $800 / month

$0 $3k

We’ve assumed that your team runs at least one full 30-day SEO calendar each month and uses Keytomic to automate briefs, drafts, and publishing for maximum utilization of your SEO and content budget.

Compared to doing it all manually

Estimated savings

97%

Monthly savings $18,701

Annual savings $224,412

Numbers are directional only and based on swapping manual workflows and multiple tools for a single $99 / month Keytomic plan.

Complete SEO Automation From Keywords to Rankings

What You Get:

Smart Keyword Targeting
Sweet spot analysis finds keywords you can actually rank for in 60-90 days. No more wasting content on impossible targets.

E-E-A-T Optimized Content
Every article scored in real-time against SEO checklists. Consistent quality across all content, not random results.

Custom Branded Images
Advanced APIs generate images matching your style. Proper alt text and optimization included automatically.

Automated Everything
30-day calendar, scheduling, publishing to WordPress/Shopify/HubSpot/Webflow. You approve or let it run.

Instant Indexing
Auto-submits to Google Search Console. Content starts ranking 70% faster than organic discovery.

Technical Monitoring
Site health crawler finds issues hurting your rankings. Specific fixes prioritized by impact.

Upcoming Features
AI visibility tracker for ChatGPT/Perplexity citations. Automated backlink building. All included at no extra cost.

Pricing

• Monthly: $99
• Annual: $79/month (save 20%)
• 30 articles included
• 25-day money-back guarantee

Start Your Keytomic Trial →

Questions People Actually Ask

Which tool writes better content?

Neither “writes better” universally. Frase helps YOU write better through research and AI assistance. Keytomic writes complete articles optimized for ranking. Frase gives you control, Keytomic gives you consistency. If you want to be hands-on, Frase. If you want it done automatically with high quality, Keytomic.

Will Google penalize AI content from either tool?

No. Google doesn’t penalize AI content—they penalize low-quality content. Both tools can produce content that ranks. The difference is Frase requires you to add expertise and edit heavily. Keytomic builds E-E-A-T optimization in automatically but you can still edit before publishing.

Can I actually rank faster with Keytomic?

Yes, for two reasons. First, sweet spot keywords target easier wins—users report 40-60% page-one success vs 15-25% industry average. Second, auto-indexing gets content discovered 70% faster. Combine faster indexing with better keyword targeting and you’re ranking 2-3 weeks earlier on average.

Does Frase help with keyword research at all?

Not really. Frase analyzes keywords you already chose, but doesn’t do initial research for you. With the $35/month Pro Add-On you get search volume data, but that’s still just data—you make all the targeting decisions. For actual keyword opportunity finding, you’d need Ahrefs, Semrush, or similar.

How much time will I save with Keytomic?

Typical Frase workflow takes 8-12 hours weekly for 4-5 articles. Keytomic workflow takes 2-4 hours weekly for 30 articles. That’s 80% less time for 6x more content. For a marketing director at $60/hour, that’s $18,000-$30,000 in annual time savings.

Can I edit Keytomic’s content before it publishes?

Yes. You can enable approval workflows where you review everything before it goes live. You can edit content directly, add sections, change wording—whatever you want. Or turn on autopilot and let it publish automatically. Your choice.

What if I need content types besides blog posts?

Frase is more flexible here—its research tools work for product descriptions, landing pages, category pages, etc. Keytomic specializes in blog content automation. For diversified content types, Frase is more versatile. For scaling blog content specifically, Keytomic is more powerful.

Which one is better for a one-person marketing team?

Depends what you value more. If you have time and want affordable tools, Frase at $45/month works. If you’re stretched thin and need automation, Keytomic at $99/month eliminates 80% of manual work. Most solo marketers find the time savings worth the higher price.

Can agencies use either tool for clients?

Yes. Frase works well for agencies creating varied content types with collaborative teams. Keytomic works well for agencies focused on SEO content at scale—automation means managing more clients with same team size. Many agencies use both for different client types.

What happens if I hate it?

Frase offers a limited free trial to test features. Keytomic gives a 25-day money-back guarantee, no questions asked. You can fully test whether the automation delivers value for your workflow with zero risk.

Do these work for e-commerce sites?

Frase works well—you can optimize product pages, collections, blog content. Keytomic integrates with Shopify and works great for e-commerce blog content driving traffic to products. For product description generation specifically, Frase might be more flexible. For blog automation, Keytomic is stronger.

How long until I see actual rankings?

Both tools can speed up content creation, but rankings still take 30-90 days depending on domain authority and competition. The difference is Keytomic’s auto-indexing gets your content discovered 2-3 weeks faster, and sweet spot keywords target more winnable rankings. Same timeline, better success rate.

Related Comparisons

Compare other AI SEO tools:

• Writesonic vs Keytomic: Complete Comparison
• Outrank.so vs Keytomic Analysis
• SEOBot.ai vs Keytomic Comparison
• Complete Guide to AI SEO Automation

Final Take

Look, both tools are good at what they do. Frase gives content teams better research and optimization tools to work faster. At $45-$115/month it’s affordable, especially if you like being hands-on.

Keytomic gives you complete automation that actually ranks your content. At $99/month ($79 annual) it costs more upfront but saves massive time while delivering better results through sweet spot keywords, auto-indexing, and technical monitoring.

For most businesses treating content as a real growth channel—not just “we should probably blog sometimes”—Keytomic’s automation delivers better ROI. You spend less total money (subscription + time), get more articles published, and see higher ranking success rates.

Ready to automate your SEO content? Try Keytomic risk-free for 25 days